A Sound Investment

Wednesday, 30 December, 2015 - 2:27 pm

When the third Chabad Rebbe, known as the Tzemach Tzedek, got married he received a dowry from his father-in-law, as was customary in those days. His grandfather, R’ Schneur Zalman, the first Chabad Rebbe, asked him what he intended to do with the money. The young man replied that he intended to invest it with one of the wealthy merchants in town. “In my opinion,” R’ Schneur Zalman informed him, “You’d be better off putting your money into this Tzedakah box. That would be a sound investment.” The groom didn’t take his grandfather’s advice seriously and he invested the money with the merchant. Subsequently the merchant had a bad season and all of his money was lost. When his grandfather heard about it he concluded, “If you would have put the money into Tzedakah, both the capital and the return would be intact.”

As 2015 comes to an end, there is still an opportunity to invest money into Tzedakah. In addition to the aforementioned benefits there is also the fringe benefit of a tax deduction. When it comes to Tzedakah investments, Chabad is one of the soundest choices. Serious investors will tell you that they are looking for a few key factors when deciding where to invest.

1.      Skins in the game: Investors want to know that their money is going to someone who has skins in the game. Chabad Shluchim families are not using New Orleans as a stepping stone to another “more prestigious” community. We are completely committed to the New Orleans community and success in the only option.

2.      Maximized ROI – Return on Investment: An investment in Chabad goes a long way and will bring you a great return. We stretch every dollar to the max – we
believe in the great Jewish maxim of why pay retail when you can get it for less? With minimal overhead costs, the overwhelming majority of every dollar goes to actual work, benefiting our New Orleans Jewish community.

3.      Passion: Stakeholders want to see that those driving the engine have a passion and enjoyment for what they are doing. At Chabad, passion and joy are the key ingredients for our success. We are passionate about Judaism and we imbue everything we do with that passion and joy. One of the comments that I hear most often from people is that they love seeing how upbeat and positive Chabad Shluchim families are. This passion and joy is contagious.

4.      Keeping it local: 100% of every dollar donated to Chabad of Louisiana stays here. We do not send or receive any funds to or from the Worldwide Chabad movement. We rely completely on you, our supporters to fund Chabad of Louisiana and all of your money is utilized for that purpose.

5.      Track record of success: Since 1975 Chabad of Louisiana has been at the forefront of enhancing Jewish life in the greater New Orleans area. Countless lives have been touched by our institutions and our educational and social programs. We have been doing this well for 40 years. We are not satisfied and we are cognizant that there is much more still be accomplished. With your support we will yet go very far!

Help propel us into 2016 by continuing and increasing your partnership with Chabad. Your investment in the future of Jewish New Orleans can be made at

We appreciate your support and we value your friendship.

Rabbi Mendel Rivkin

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