Rosh Hashanah is commonly perceived as the day on which we pray to G-d that he grant us our needs and judge us favorably for the coming year. While technically accurate, according to Kabbala this would only be a secondary focus of the day. The primary focus on Rosh Hashanah is what the mystics term "Binyan HaMalchut" - literally translated as building the element of Kingship.
A quick review of the Rosh Hashanah liturgy will reveal an "obsession" with G-d's Kingship. The word Melech (king) is inserted everywhere possible when talking about G-d. Entire blessings are dedicated to this concept. Verses of Kingship are recited and emphasized. According to one interpretation, even the sounding of the shofar is related to G-d's Kingship - like trumpets being sounded at a coronation.
To explain, our main job on Rosh Hashanah is to evoke G-d's desire to "be King of the universe" for another year, thereby ensuring that the world's existence will be sustained. How do we accomplish this? By declaring and acting on our commitment to Torah and Mitzvot. The word we use for this is "Avodah" or service, work. When we, the workers, fulfill our task (Avodah) of ensuring "Global Sustainability," then it is only right that the "Boss" sees to it that our needs are met and we are given a good year.
This is one of the messages of the Shofar. When we sound the Shofar we express our alliegance to G-d and ask Him to rule over us and the world for another year. So "Workers of the world unite! Let us do our part to convince G-d that we are worthy of His Kingship and in turn, He will reward us with a year of benevolence and bounty in every area of life.
Many people have inquired why our Selichot services are held so late (at 1 AM we have a pre-selichot program at 11:30 PM). The reason is so: during Selichot we recite petitions of penitence and confession. On Shabbat we do not recite prayers of that nature and our sages taught that we avoid doing so until mid-night after Shabbat. So we begin at 1 which is after the midway point of the night (Halachic midnight as opposed to classic midnight).
Please stop by and visit the Kosher Days booth at the uptown Winn Dixie on Sunday and Monday afternoons. There will be a Kosher wine tasting on Sunday and a Kosher Cajun Matzo Ball soup sampling on Monday.