ChabadNewOrleans Blog

Indoctrination or Self Discovery

This morning I had the pleasure of participating in a unique ceremony. In Hebrew it is called “hachnasa l’cheder” – initiation of a child into Jewish education. There were a group of little boys who had recently had their first haircut, who were being introduced into the formal Jewish schooling. Now these kids have been in school for years, but this ceremony utilizes several rituals to impress upon the child the sweetness and goodness of Torah learning. We place honey onto the Alef Bet, which they lick and read. They read certain verses off a honey cake and eat it. Finally, they are showered with candy that “comes from” the Angel Michael, who rejoices in their accomplishments.

Some might accuse us of engaging in indoctrination of young minds into things that they cannot yet fully grasp. They argue that we should let the children grow up a bit before exposing them to religious doctrines so they can choose for themselves whether they want it. Seems like we are bribing three year old kids with honey and candy so that they associate Torah with enjoyment.

To which I say, first of all, I could think of worse things to be imparting to little kids than a love of Torah. How tragic is it that if they associate morals, kindness, and holiness, with a fun time? Imagine how terrible it would be if a generation of kids grew up believing the absurd notion that G-d actually cares about them not killing, stealing, lying and cheating. What an awful world it would be with no juvenile perpetrators of crime… How unfortunate to have children growing up with imaginary heroes like Abraham and Sarah, Moses and King David, instead of those real-life heroes like Sponge Bob and the Ninja Turtles. Let’s not forget Harry Potter and Wonder Woman (after all she is now Israeli...).

But to the heart of the matter, there is a much deeper way of understanding this idea. Indoctrination implies super-imposing something upon someone, which they did not posses previously. Kids are not born with political or societal biases. Imposing a political or societal viewpoint upon a child would be a form of indoctrination (and still I believe that parents have a right and imperative to educate their children in that form).

However, parents impressing upon their child that they are human is not indoctrination. It is simply acquainting them with the reality of who they are. Nothing wrong with telling a kid that they have blue eyes or brown hair.

For a Jewish child, learning about G-d and Torah, is simply acquainting them with their reality. Our Neshamas are who we are. It is not separate from the essence of who we are. Therefore, introducing a child, even at a very young age, to the beauty of Torah and Judaism, is simply putting them in touch with who they are. The sooner they are aware of their identity and reality, the more successful humans and Jews they will be; and the better off they will be for the rest of society.

Shabbat Shalom
Rabbi Mendel Rivkin

What if it were your kid?

I did my civic duty this month by showing up for jury duty. Yesterday was my last of the four days assigned to me. Just before noon, 50 of us were called into a courtroom for a jury selection process called “Voir dire.” The process had been going on all week and they were having a hard time finding the jurors they needed to begin the trial. It was unique in that there were three defendants, each with his own defense team. We watched as the group before us completed their voir dire, leaving a void of six jurors that needed to be filled by members of our group. Shortly after 2 pm, the prosecution began their presentation. By the time the third of the three defense attorneys got up to do his shpiel, it was already 6 pm. Knowing that there was a long road ahead of us, a few people in the group started to grumble about how late it was.

The attorney realized that he needed to get people to focus and take the process seriously, so he used the following tactic. He started addressing some of the grumbling folks and asked them if they had children. “Imagine,” he said, “if your child was taken into custody for something they hadn’t done, and the court was in the process of jury selection to ensure that they got a fair shake at justice. Would you want them to hurry up through the process because it was late and people were getting tired, hungry, and impatient? Or would you want the attorney to take his time and get the best possible group of jurors for a fair trial? Of course, for your child, you would want every effort exerted on his behalf. Well, you need to see that the same is done for the folks in this trial.”

This caused me to reflect on an idea that I heard as a young Yeshiva student. In the original Chabad Yeshiva in the town of Lubavitch, the youngest group of boys (after Bar Mitzvah) were entrusted for mentorship to Reb Michoel Bliner. He was an elderly chasid whose very presence was a valuable lesson for the boys in how to be a Jew and a chasid.

He would begin his first lesson each year with the following story. A simple villager received a letter with important information. Being illiterate, he brought the letter to the melamed (teacher), who the villagers hired to educate their children. As the melamed read the letter, the villager fainted. It contained the news of his father’s passing. Reb Michoel would ask the boys, “why didn’t the melamed, who had firsthand knowledge of the letter’s contents, faint, while the villager, who heard it secondhand, fainted?” He answered, “because it was the villager’s father.” He would then declare to the group of 13-year-old boys, “when you study Chassidus, you must approach it as if we are speaking of your own father (Hashem).” Only when you are personally invested in the subject matter, will there be the capacity for real impact.

Shabbat Shalom
Rabbi Mendel Rivkin

The "G" Word

Yesterday I had the pleasure of attending the event arranged by the Jewish Federation of Greater New Orleans, honoring Israel, at the Louisiana Governor’s Mansion. After the formal program, I had a chance to meet and speak to Governor John Bel Edwards along with several of my Chabad of Louisiana colleagues.​

I introduced myself as a Rabbi from New Orleans and thanked him for not being afraid to bring G-d into the public discourse. I told him that when he encourages citizens to pray, whilst addressing crises such as the pandemic or a hurricane, it makes me proud that he is the governor of my state. He modestly replied that while some may be uncomfortable with his approach, he has received encouragement from others. He then said to me that he did not expect to hear this from me, because I was the first Jewish person to ever express that sentiment to him.

Now I understand why Jews are wary of this type of thing. The separation doctrine has always been seen by Jews as a protection against the encroachment of a predominantly Christian society on Jews and other non-Christians. Sometimes that encroachment is insidious, and sometimes it’s well-meaning, yet equally inappropriate. But we must be careful not to throw the baby out with the bathwater. Under the banner of the separation doctrine, we have made a religion out of secularism. We cringe at the mention of G-d or prayer in a public setting. We are afraid to speak of a morality based on a Higher Power in our public discourse. We are raising generations of young people for whom obligation to G-d and Divine values, is simply not on their radar.

Removing G-d from the public discourse leads to the potential (some would argue actual) result of relegating our society to an amoral state. From there it is a short slippery slope to immoral.

Of course, we need to stand strong against a violation of the first amendment, “Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof.” Never should we be subjected to one group’s version of religion over another. But the framers were not advocating for removal of G-d from American society. Certainly, atheists or agnostics have their rights protected as well. Nobody can force them to accept or practice any religion. But, in the same way, they cannot force others to adhere to their way by removing any reference to G-d. The declaration of independence explicitly speaks of rights “endowed by a Creator.”

This is a complex issue that cannot be properly addressed in this forum. There are nuances and subtleties that must be tackled as the issue is analyzed and discussed. There are major issues being dealt with in our society as we speak, where the shadow of this issue looms large and cannot be ignored. The big picture question is, are we better off in a G-dless society or a society where G-d plays a central role, while we work diligently to ensure that one religion is not given ascendancy over another?

I will conclude with a story. Once during a journey, the Baal Shem Tov instructed his disciples to hastily exit the carriage in which they were riding. They rushed away from the wagon and their driver. A few hours later, they encountered the wagon driver and were ready to continue their journey. He asked them why they ran away. The Baal Shem Tov replied that he sensed they were in danger of being murdered. The wagon driver admitted that at the time he had been overcome with a temptation to murder them and take their belongings. It had since passed, but he wondered how the Baal Shem Tov knew. The Baal Shem Tov replied, that they had driven past a church and he saw that the driver did not cross himself, so he knew that driver was, in that moment, a G-dless person, who would stop at nothing for personal gain.

Over the millennia, we Jews have been persecuted both in the name of religion as well as by the G-dless. The answer is not as simple as the story might imply, but I hope this starts a conversation about these complex questions. I welcome any respectful feedback and dialogue.

In the meantime, Shabbat Shalom
Rabbi Mendel Rivkin

Ukrainian Traveler's Prayer

There is an ancient Jewish custom to recite a prayer when on the road, called Tefilat Haderech – the Traveler’s Prayer.  It reads as follows:

May it be Your will, G‑d, our G‑d and the G‑d of our fathers, that You should lead us in peace and direct our steps in peace, and guide us in peace, and support us in peace, and cause us to reach our destination in life, joy, and peace (If one intends to return that day, one adds: and return us in peace). Save us from every enemy and ambush, from robbers and wild beasts on the trip, and from all kinds of punishments that rage and come to the world. May You confer blessing upon the work of our hands and grant me grace, kindness, and mercy in Your eyes and in the eyes of all who see us, and bestow upon us abundant kindness and hearken to the voice of our prayer, for You hear the prayers of all. Blessed are You G‑d, who hearkens to prayer.

If you read it carefully, you will notice that there is a line there that is to be read if one intends to return that same day, “and return us in peace.” If one is taking a longer journey, where the return will be delayed beyond that day, that passage is omitted.

Back in late February or early March, at the early stage of the conflict in Ukraine, people started to flee to wherever they could to avoid the threat of attack. Many of the Chabad Shluchim, though initially hoping that they and their families could stay, realized that it was not prudent to do so. They helped and continue to help tens of thousands of Jews in their communities to escape to safer locales. Many of the Rabbis have since returned or go back and forth between their cities and where their families are located, travel permitting.

A video circulated of one of the Shluchos (female emissary) who was in a car with her children evacuating from their hometown to safety. The mother was reciting the Traveler’s Prayer with her children. They read the first part of the prayer word for word. When she got to the passage “and return us in peace,” she hesitated and then opted to include it in her prayer. When asked why she said that passage if it was only meant for a same day turn around, she replied, “We hope that to return this very day. We have a mandate from the Rebbe here in Ukraine to take care of the Jewish community. It is up to Hashem to grant us the fulfillment of that possibility.”

While that part of the prayer was not granted, this story conveys their attitude toward the whole situation. Many people, especially those with foreign citizenship, are eager to get away and never come back. The Chabad Shluchim and their families and chomping at the bit to return to restore Jewish life to their communities. May Hashem grant that peace and safety be brought to the region so they can continue their holy mission of keeping Yiddishkeit thriving in their communities. May Hashem take us all out of exile and bring us to the Holy Land in peace with the coming of Mashiach speedily.

In the meantime let’s continue to support their work,

Shabbat Shalom
Rabbi Mendel Rivkin


Do Jews Really Control the World?

I want to share with you some of what our network was able to pull off this week to facilitate the observance of Passover for our fellow Jews. We got a Facebook message from Texas asking us to deliver Matzah to a Jewish acquaintance in New Orleans.

We got a phone call from a Rabbi in Massachusetts asking us to place a young man from his community who doing Peace Corp work in New Orleans at a Seder.

We got a WhatsApp message from an Australian Chabad Rabbi, who was seated on a plane to the US near a young Jewish attorney whose destination was New Orleans. Could we place him for the Seder?

Got a family chat message from a cousin in Northern California about a member of his community who had a daughter living in NOLA. Could we get some Matzah to her?

We learned about the daughter of a woman in our community living in New York that had not received any Matzah. Within 24 hours she was visited by a Rabbi with Matzah and an invite to a Seder. He also found another Jew who worked at her place of employment and left him with the same.

My son was asked by a Rabbi who oversees Chabad’s activities in Cuba, to travel there to conduct the Passover Sedarim with a friend. Less than 24 hours later, they landed in Havana.

This is of course, in addition to the 1,000 boxes of Matzah that Chabad distributed in the greater New Orleans area, and the dozens of people that will be attending each of the Chabad Seders all over town. (If you still need a place reach out to Rabbi Nemes – [email protected].)

The same scene repeated itself all over the world. Wherever Chabad is found, this powerful network orchestrates the facilitation of Jewish needs for locals and visitors. Utilizing swift methods of communication and friendships between Rabbis, people can be helped in real ways in a very short time. Just today, Jake Tapper of CNN had a Chabad Rabbi in Kyiv lay Tefillin with him just before Passover and then they did a quick Seder together.   

The Sherlockians among you may recall Holmes describing his nemesis, Professor Moriarty, as a spider who sits at the center of his web of crime. He never moves from his place, but he oversees every quiver in the London crime world through his carefully crafted network of evil.

On the side of positivity, we have the Rebbe, whose 120th birthday was celebrated this week around thew world. You may not know this about the Rebbe, but from 1947 until 1994 the Rebbe hardly left a 3 square block area in Brooklyn. Apart from regular visits to the Ohel (tomb) of his predecessor in Queens, three visits in the 1950s and 60s to the Chabad summer camp in upstate New York, and a rare medical appointment, the Rebbe did not get around much. His Synagogue/Office/library, home, Mikvah and the apartment of his mother (until her passing in 1964) pretty much sums up the extent of the Rebbe’s circle.

Yet, the Rebbe was intimately familiar with thousands of locales around the world. He knew the inner workings of every community where a Chabad Shliach was present, and even where there was just occasional visitation. Utilizing the network that was developed by his inspiration and urging, the Rebbe continues to positively impact the lives of Jews in every nook and cranny of the world.

As the late Rabbi Jonathan Sacks phrased it, “Just as Hitler sought to hunt down every Jew in hate, the Rebbe sought to hunt down every Jew in love.”

It is a privilege to a part of this network of love.

Wishing each and every one of you, a joyous and meaningful Pesach. May we all experience true liberation and freedom from all that keeps us down!

Rabbi Mendel Rivkin

Education and Sharing Day New Orleans

Yesterday, I was joined by several Chabad of Louisiana colleagues and Richard Cahn, at the New Orleans City Council Chambers to accept a proclamation by the city council designating the Rebbe’s upcoming 120 birthday on Tuesday, April 12, to be Education and Sharing Day New Orleans. If you would like to see some video footage and photos click here:

Similar designations take place on the federal level in Washington DC, in every one of the 50 states, hundreds of municipalities, and in countries around the world. In fact, this has been a trend that began in the late 70s and has been growing each year.

Why is the Rebbe’s birthday acknowledged by so many? What moved presidents from Carter to Reagan to Biden and everyone in between, to honor the Rebbe in this way? What brought members of the United States Congress from Shirly Chisolm and John Lewis, to Jesse Helms and Newt Gingrich, to unite in bestowing the National Medal of Honor upon the Rebbe? Why are governors, mayors, and city councilors from states and cities with minimal Jewish populations declaring the Rebbe’s birthday as Education and Sharing Day in their respective jurisdiction?

It is because the Rebbe’s message and vision resonates universally with all people. The Rebbe’s perspective of valuing every individual’s uniqueness can and should be appreciated by all. The Rebbe’s recognition of the inherent goodness and spark of G-d within all, is a source of hope for so many for whom hope seemed to be lost. The Rebbe’s persistent positivity coupled with a relentless striving for growth is an inspiration to all of humanity.

How much more so should this day be meaningful every one of us, who were directly touched by the Rebbe’s teaching and example. We must surely celebrate this day by increasing our commitment to “Education and Sharing.” Doing so will bring us one step closer to the realization of the Rebbe’s vision of a world of goodness – the world of Redemption through the coming of Mashiach.

Shabbat Shalom
Rabbi Mendel Rivkin

Give the Rebbe a Gift

What birthday present would you give to a person who has no need nor appreciation for “stuff?”

When Chassidim considered this question in anticipation of the Rebbe’s birthdays over the years, they concluded that the best present would be the gift of an increase in Torah learning, mitzvah observance, and advancing the Rebbe’s efforts to reach every Jew in love. As the Rebbe’s 70th birthday drew near in 1972, the Rebbe addressed the sentiments of so many who wished to give him a present for that special occasion. He confirmed that resolutions of an increase in personal Torah and Mitzvahs brought him great pleasure. He acknowledged that intensifying the work of Chabad on an individual level as well as movement wide, were gifts that would be greatly welcomed. In fact, he launched an initiative to establish 71 new institutions over the coming year.

This year, we are celebrating the Rebbe’s 120th birthday. In addition to the individual gifts that people who have been touched by the Rebbe’s inspiration and teachings will be offering, we wanted to do something community wide. The Director of Chabad of Louisiana, my father, Rabbi Zelig Rivkin, with the encouragement and support of Richard and Vivian Cahn of the Cahn Family Foundation, resolved to significantly expand the distribution of Shmura Matzah in our community. This is a project that was an initiative of the Rebbe’s in the early 1950s. This year, over 1,100 households in Louisiana will receive a box of this hand baked Shmura Matzah to use at their Seder. Shmura Matzah is Matzah made from flour that was guarded from the time of the grain harvest until the moment it is mixed with water and baked in under 18 minutes. This is the ideal Matzah to be used at the Seder. The Rebbe wanted every Jew to have the benefit of using this special Matzah at their Seder.

We need partnership for this project to be a success. I speak not of financial support. We thank the Cahn family for generously underwriting the project. We need volunteers to help deliver the Matzah between now and Passover. If you would like to be a part of our communal gift to the Rebbe, please let me know that we can count on you to get Matzahs into homes in time for Pesach. You will also be giving yourself the gift of knowing that you enhanced the Pesach of so many in our community. Bringing the joy and meaning of Pesach to another, is the channel for Hashem’s blessing of a meaningful and joyous Pesach. May we all experience the true freedom and liberation from everything that is holding us down as individuals and as a society.

I look forward to hearing from you!
Shabbat Shalom
Rabbi Mendel Rivkin

Pondering Purim Paradoxes

It was the best of times; it was the worst of times. Purim is a holiday filled with paradoxes like a Hamantash is filled with… (insert favorite filling here).

On one hand, the political circumstances of the Jews have never been better in times of exile (aside from our contemporary days). The Queen of Persia was a member of the tribe. Mordechai, a top ranked member of the Sanhedrin, was also a prominent courtier and advisor to King Achashverosh. Jews were welcomed and successfully integrated into Persian society. From the standpoint of security, it would be hard to find a rival time in the history of our exile when the Jews were better equipped to diplomatically address any threat.

On the other hand, there has never been a threat that was more existential than Haman’s ultimate final solution for annihilating Am Yisrael. Every single Jew in the world lived under Persian sovereignty. Haman’s stated plan to was to kill every single Jew, young and old, men, women, and children, in a single day. He had the authority and the power to carry out his plan. What Hitler tried, unsuccessfully, thank G-d, to achieve in 7 years, Haman was actually capable of accomplishing in one day. He had orders to the leadership and citizenry of each of the 127 provinces to strike against the Jews and exterminate them in one fell swoop.

On the other hand, when Mordechai and Esther sought to alleviate Haman’s threat, they did not rely on their connections and political security. The first step they took was creating a spiritual awakening of prayer and fasting on the part of the Jewish people. In fact, Esther, whose beauty was ostensibly going to be the ticket to salvation, fasted for three days before approaching the king to save her people. Not exactly the best recipe for looking your best.

On the other hand, when reading the Book of Esther, which is absent of a mention of G-d altogether, one might mistakenly conclude that that the entire story was a sequence of natural occurrences.

On the other hand, the G-dless narrative was included in scripture, and is full of allusions to the hidden Hand of G-d, pulling the strings “behind the scenes.”

On the other hand, the primary observances of Purim are very physical in nature, giving us the impression that we are simply celebrating “they tried to kill us, we won; let’s eat.”

On the other hand, Purim contains some of the deepest spiritual mysteries of the Torah, causing our sages to declare that the celebration of Purim and the book of Esther, will survive into the times of Mashiach, when most other aspects of Judaism will pale in comparison to the great revelations of Redemption.

Actually, there are no paradoxes here at all. It all makes perfect sense. We Jews have never been governed by the natural order. Our survival and thriving, is linked to our relationship with Hashem. When we let our guard down and think that we are secure, we get a rude awakening. That awakening sparks a spiritual revival, pushing us to discover that the ultimate was to serve Hashem is by integrating spirituality into everyday physical life, which leads us on the path to Redemption. See, it all wraps up nicely with a bow on top, just like a beautiful Mishloach Manot package.

L'chaim and happy Shushan Purim
Rabbi Mendel Rivkin

A Passion for Caring

I want to share with you the message and story that I offered to my son Murdechai this past Monday night at his Bar Mitzvah celebration.

During times of chaos and conflict, the Rebbe urged an increase in love and unity among the Jewish people as a pathway to world peace and conflict resolution. The Mitzvah of Ahavas Yisrael, loving our fellow as ourselves, is a fundamental principle for all Jewish people. We are privileged that the Rebbe made this our “job.” As a family of Shluchim, our mandate is all about caring for and helping others.

Back in Russia, a Chassidic school teacher once observed an exchange between two five-year-old students. One boy asked the other if he could borrow some of his ink, because he did not have anymore in his own inkwell. The second boy refused saying, that he needed the ink for himself. During the next class, the teacher called on the second boy and asked him, “what is Kamatz Alef?” Alef is the first of the Hebrew letters and Kamatz is the first vowel. The boy replied, “Kamatz Alef, ah.” The teacher said, “No, Kamatz Alef means that when your friend asks you to borrow some ink you willingly give it to him.” The teacher then asked him, “what is Kamatz Beis?” The boy said, “Kamatz Beis bah.” The teacher said, “No, Kamatz Beis means that when your friend asks you to borrow some ink you willingly give it to him.” The teacher then went on to ask him each of the 22 letters and gave him the same answer.

We need to know that the foundation of Judaism is caring for another. We must strengthen our Ahavas Yisrael muscles to the point that we develop a geshmak – passion and flavor for caring and doing a favor for another.

This was my message and blessing to my son. It is a message and blessing that is valuable for each and every one of us!

Shabbat Shalom
Rabbi Mendel Rivkin

Real Time Ukraine Update

I want to share with you some real time updates that I am getting from colleagues on the ground in Ukraine and those that recently escaped.

As the hostilities escalated, it became clearer that things were going to be much tougher than anticipated. Leaked information from Russian military units indicated that senior Jewish leadership would be targeted specifically. Chechen fighters aligned with the Russian forces, were seen to have displayed indiscriminate cruelty even against civilians, raping and pillaging like the “good old days” when the Cossacks and the Tatars united to terrorize the region and especially the Jews. In cities with high level clashes such as Charkov, Sumy, Zhaparozhe, Chernigov, Zhitomir, Chernovitz, and of course Kyiv, the focus turned from hunkering down to getting as many people out as possible. Here are some actual experiences of Ukraine Shluchim and their communities.

My cousin and her husband together with their eight children, including a three week old baby, went on a 60 hour journey through Ukraine, Moldava, Romania and then on to Israel.

A good friend, together with his family and the other Shluchim of his city, went on a dangerous escape across the border that included some very tense moments of trying to obtain more gasoline for the escape vehicles.  

A classmate and his family were jammed onto a train for 20 hours along with thousands of others trying to leave with not an inch to move, no access to food or facilities.

Another friend and his family had all of their escape routes apparently cut off by Russian forces, until they managed to break through and leave on a 24 hour car ride towards the border to safety.

A colleague shared a tearful voice note about how torn he was to be leaving the community that he has led since the early 90s. After filling 10 buses with members of the community, he grabbed the Torah and got on the last bus to safety.

I could go on and on. Even as these Shluchim and their communities reach the borders in safety, they are left homeless and penniless. Although they hope to be able to return and rebuild after the situation improves, they have no idea to what extent of destruction they will return. In the meantime, there are hundreds of Shluchim and tens of thousands of refugees from these communities that need to be cared for.

We, the international Jewish community, need to step up and be their support system. These are our brothers and sisters. Please open your hearts and wallets to generously contribute to the relief effort at Let us go into a peaceful Shabbat, knowing that we are doing our part to care about our brethren in crisis.

Shabbat Shalom
Rabbi Mendel Rivkin

Black Hattitude

This morning Malkie and I took our son Murdechai downtown to Meyer the Hatter to purchase a black hat for his upcoming Bar Mitzvah.

Back in the day fedoras were very common. Nobody left home without a hat. Over the past seventy years, the fedora’s popularity has significantly declined, and hat stores have shuttered their doors. Interestingly, New Orleans is one of the remaining places where fedora sales still thrive. Behind the counter they have hundreds of autographed photos of celebrities that have purchased hats there.

For Murdechai, his new black hat has nothing to do with fashion, NOLA or otherwise, but rather it is rooted in Chabad community tradition.

I am sure many wonder, aloud or to themselves, “what’s the deal with the back hats?” The truth is that black and hat are based on two different concepts. In Jewish law, there is a notion that when approaching G-d in prayer or other forms of worship (Mitzvahs etc.), that men wear a head-covering, in addition to the yarmulka that is always worn. That explains the hat. But it doesn’t explain the choice of color or style.

My uncle, Rabbi Manis Friedman, was once challenged on why Chassidim wear black/dark hats and jackets. He quipped that people wear black on formal occasions, e.g. black tie only events, an important meeting, etc. Chassidim deem every occasion of interacting with Hashem as a formal occasion. Since that is a constant, they are always dressed that way.

Folks wonder if this uniform dress style crimps one’s individuality. Don’t all Chassidim look alike? I have been mistaken for nearly every other Chabad Rabbi here in town, despite differences in hair color, body build, height, and age. How many of you have commented in this manner while looking at the Shluchim conference photo? My colleague, Rabbi Aron Moss opined on this topic –

For Murdechai, the hat offers a feeling of belonging and association with the traditions of his heritage. Obviously, the Tefillin and the newfound responsibility to Mitzvahs are what’s truly important. As for the hat, if it will make him feel more grown up and spur him to take his Judaism more seriously, isn’t that what a Bar Mitzvah is all about?

Shabbat Shalom
Rabbi Mendel Rivkin

Is G-d on Spotify?

Really? Did you think I was going to jump in on the Spotify issue? You know me better than that.

What I am really asking is, do you have divine music streaming in your life?

The Baal Shem Tov was once challenged on why his chassidim always seemed so quick to dance and be joyous. It seems a bit shallow, no?

He explained by way of a parable. A musician once set up in the center of town and started busking. The music was so captivating that passersby couldn’t help but be drawn to listen, and started clapping and dancing to the lively beat. A hearing-impaired fellow passed by and stared incredulously at the dancing crowd. Not hearing the music, he couldn’t fathom why people were cavorting in the street on a weekday afternoon.

Chassidim, the Baal Shem Tov explained, are in tune with the divine music that underlies all of existence. They are able to perceive the G-dliness that is at the core of all things. So, everything they encounter is a source of tremendous joy and exultation.

The Rambam writes that a physical person with a materialistic perspective on life, cannot appreciate spirituality any more than a deaf person’s appreciation for music or a blind person’s appreciation for colors.

Yet, the Baal Shem Tov argues that we are capable of tuning in to the divine music. How do we get there? We must work hard to train ourselves to develop a sensitivity to spirituality. As we spend long hours contemplating the divine truths of the universe, we can begin to hear the music.

So, whether you stream with Spotify, Apple Music, Pandora or any of the others, make sure G-d’s music is at the top of your playlist!

Shabbat Shalom
Rabbi Mendel Rivkin

PS: This year's Purim Feast theme is Purim on the Bayou. Please get in touch if you would like to volunteer to help with the event.

Thank You for the Love

Earlier this week we humbly asked for your support of our campaign to raise $150,000 in 36 hours. We are pleased to share with you that the campaign was successful. This is important to us on many levels. Firstly, these funds constitute about one third of our annual budget, so the success of the effort give us a considerable lead in our fundraising for the rest of the year.

But what is even more meaningful to us is, that over 300 donor households were moved by the Chabad of Louisiana story sufficiently to participate in the campaign. The group of donors included current members of the New Orleans Jewish community, former New Orleanians who retain a warm spot in their heart for Chabad of Louisiana, visitors to our city who benefitted from Chabad’s hospitality over the years, and investors and businesspeople that regularly come through Chabad when they are in town. 300 individuals who are entrusting us with their investment dollars to ensure the continuity of Jewish life in the Greater New Orleans region.

That’s a lot of love. Our narrative throughout this campaign has been, that Chabad is about relationships. Our 11 matching donor households, and the 300 contributing donor households, have demonstrated that they appreciate those relationships, and they reciprocated by sending their love our way!

The funds are critical. But the love that accompanied them is extremely uplifting. I wish to share with you a sampling of the messages we received.

One individual, to whom I wrote “We appreciate the warm spot our community holds in your heart!”, responded, “You don’t even know the half of it! All my best.”

“We miss the very warm and special Jewish community of New Orleans. It’s the best Chabad House we’ve ever been to.”

“The NOLA community is and always will be my first real Jewish community, so I think about it quite frequently.”

“Money is an easy thing to give. Putting your time and effort into the community is a lot harder. Thanks for all that you guys do!”

“I am happy to send a contribution to Chabad of Louisiana. My wife and I will forever be grateful to your parents for their kindness and hospitality.”

“I was at your shul the Shabbos morning of the Pittsburgh Tree of Life shootings. I remember starting to leave after davening when someone rushed in with the news. In the face of mounting dangers, I took comfort that beautiful, warm Shabbos morning and the warm reception I received at your Shul. Hope to visit again.”

This is what it is all about. It is love that binds to Hashem and to each other. Thank you for the love!

Shabbat Shalom
Rabbi Mendel Rivkin

Longest Serving NOLA Rabbis

Who is the longest serving active NOLA Rabbi? My father, Rabbi Zelig Rivkin – since 1975. Who is second? Rabbi Yossie Nemes - 1990. Who is third? Yours truly - 1998. Fourth is my brother, Rabbi Yochanan Rivkin - 1999. What do all four of us have in common? We are all part of the team of Chabad Shluchim to the greater New Orleans community.

One of the things you know you will get when engaging with a Chabad Shliach or Shlucha is, that they will be there for the long haul. In a world where relationships are so key to communal success as well as individual connections, knowing that your Rabbi will be there 45 years later, is an immeasurable factor. Not only is your Rabbi there, but his children, now even grandchildren, are invested in the same community, forging long-lasting relationships.

Of course, the services, classes, life-cycle events, holiday programs and social services programs are vital. These offerings touch thousands in our community. Who doesn’t appreciate the value of reaching those that may be marginalized, like Jewish prisoners, seniors, and the unaffiliated?

You may be inspired by something you learned in a class or lecture or uplifted by an experience at a Holiday event. You might appreciate what your child gained from a camp or youth program. You might be touched by the sensitivity demonstrated at a life-cycle event or feel encouraged by a story or moving insight at a gathering. But what is most memorable, is the time spent at the Rabbi’s home having Shabbos dinner together with the family. What is most memorable, is the time that he was there for you when you needed some guidance in your life or a listening ear. It is the feeling that your involvement in his family’s life and his involvement in your family’s life is the real thing. It is the personal connections, the relationships that truly count and make a difference.

Next week, Chabad of Louisiana, under the leadership of Rabbi Zelig and Bluma Rivkin, will be running a campaign to raise $150,000 in 36 hours. Our slogan is 2022 and Beyond: Community Powered By You! Help us reach our goal beginning Tuesday, February 1 at 9 am. Spread the word and be a partner in keeping those treasured relationships flowing for many years to come. Each dollar donated will be tripled by a group of generous donors.

Contribute by going to There is a pre-donate option. All contributions will be listed once the campaign goes live on Tuesday morning.

Encourage your friends and family to contribute by sending them to the website Call, text, or promote on social media.

Volunteer to make calls. Call from Chabad or from the comfort of your home. Reach out to me (reply to this email) or Malkie if you would like to volunteer – [email protected] or 504-939-2565.

This campaign benefits the flagship uptown location of Chabad of Louisiana. Other Chabad of Louisiana affiliates are financially independent (including, Chabad of Metairie, Chabad at Tulane, Chabad of Baton Rouge and Chabad of Southern Mississippi).

Thank you for your partnership! Shabbat Shalom
Rabbi Mendel Rivkin

Leave a Message Hon, We Out

Back in the days of answering machines, a friend of ours had a message recorded in the yattiest of yat intonations and it went like this. “Leave a message hon, we out!”

I had a conversation with someone this week who expressed to me that they sometimes dream of the possibility of “checking out.” Not in the suicide sense, G-d forbid, but in the escapism sense. Imagine an existence where we’re neither challenged by the necessity of taking care of physical needs, nor by the desire to engage in earthly pursuits? If only we could be in a realm where it was all spiritual all the time, and we communed with the Divine without any static from our bodily life.

Sefer Yetzirah, one of the earliest works of Kabbala, states, “Im ratz lib’cha, shuv l’echad – If you heart races, return to one.” What is intended with the racing of the heart? The Chasidic masters teach, that it means a strong yearning for undistracted closeness to Hashem, to the extent that one’s individuality is subsumed within the Divine. So, the heart races toward Divinity. This can be a powerfully uplifting experience. It can serve as a catalyst for explosive positive change in one’s life.

This can also be very dangerous. A person can so savor the experience of the closeness, that they lose the desire for physical life. After tasting the sweetness and seeing the light, why would anyone want to have to deal with rush hour traffic, bills, smartphone notifications, workplace politics, any politics for that matter, the pandemic, family tensions, and much more? At that point the attitude becomes, “Leave a message hon, we out!”

The solution, declares Sefer Yetzirah, is “Shuv L’echad – Return to One.” When we recall that Hashem entrusted us with the mission of revealing His Oneness in all of creation, this spurs us to return and bounce back from the racing of the heart, to a regular everyday life of doing what Hashem wants of us. When every encounter is shaped by the drive to fulfill our Divine mission, what was previously ho-hum and mundane, can suddenly be perceived in dizzying techno-color terms. Ultimately, we discover, that the greatest heights, far beyond where we went with our racing heart, can only be reached in this lowest and most corporeal plane of existence.

So now, the new recording on the answering machine is, “Leave a message hon, we in!”

Shabbat Shalom
Rabbi Mendel Rivkin

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