ChabadNewOrleans Blog

Towards the end of the Purim story we read (Esther 8:17), “And in every province and in every city, wherever the king's order and his edict reached, [there was] joy and gladness for the Jews, a feast and a festive day, and many of the peoples of the land became Jews because the fear of the Jews was upon them.”

A simple reading of this passage indicates that many gentiles in the Persian Empire adopted Judaism because they were afraid of the Jews. This doesn’t seem like a compelling case for sincere conversion. Doing something out of fear of someone else is not a recipe for long-term sustainability. So why is this celebrated in the Megillah as a positive effect of the Jewish salvation from Haman’s decree?

The Rebbe offers an alternative interpretation that changes the entire dynamic. “Fear of the Jews” is not to be understood as being afraid of the Jews. Rather, “Fear of the Jews” is the mindset of the Jewish people, meaning the Jews being in “awe of Hashem.” So now when we read “many of the peoples of the land became Jews because the fear of the Jews was upon them,” we understand this in terms of a spiritual and moral influence resulting from “the peoples of the land” observing the “G-d fearing” life of the Jewish people.

When a Jew models a life of honesty and integrity, with proper priorities in place, a harmonious family life, a caring for others, and a demonstrably meaningful relationship with Hashem, this is the loudest and most powerful influence that he or she can have on their environment. The late Chief Rabbi of the UK, Rabbi Jonathan Sacks, put it succinctly, “Non-Jews respect Jews who respect Judaism.” When we live a proudly G-d fearing life, the impact on the “peoples of the land” is immense.

Now more than ever, we need to be mindful of this powerful ability to influence the perspectives and behaviors of those around us. Be a Jewish influencer!

We lost a dear friend of our family and Chabad of Louisiana. Lee Rittvo, formerly of New Orleans, passed away suddenly yesterday. We are heartbroken for her husband Steve, their children Ariel and David, and their families. Lee was a vibrant person, a feisty woman with strong views. She was a passionate Jew, and a highly artistic individual. Though they moved to Colorado after Hurricane Katrina, they remined involved and committed to New Orleans and our Jewish community.

Lee, along with Steve, may he live and be well, were the force behind the beautiful Mikvah at Chabad in New Orleans. The RINGGER Center for Jewish Women’s Enrichment was named for the family matriarchs who influenced their lives. Lee’s vision and execution of the beautiful mikvah is an everlasting treasure for women, locals and tourists alike, and a real foundation of the New Orleans Jewish community.

When Lee’s daughter-in-law used the Mikvah before her wedding, Lee was ecstatic. A young woman, who used to drive to New Orleans from the Florida panhandle shared, that she loved coming to this beautiful Mikvah and it was the highlight of her month. There is no question that Lee’s soul will be greeted in heaven by the multitude of angels, created by each woman’s use of the Mikvah over the past 15 years.

May G-d grant strength to Steve, Ariel, David, and their families as they confront this shattering loss. May the Al-mighty comfort them among the mourners of Zion and Jerusalem; and bless them “that only goodness and kindness pursue them all the days of their lives.”

Shabbat Shalom
Rabbi Mendel Rivkin

Malkie and I thank each of you who reached out to us with Mazel Tov wishes upon our daughter Basy’s engagement to Chaim Meir Bukiet. We look forward to the opportunity to return those good wishes to you at your time of celebration.

This week the Jewish world was filled with love towards the two little lion cubs, Kfir and Ariel Bibas, who together with their mother Shiri, were finally brought to dignity following the horrific kidnapping, murder, mistreatment of their bodies, and the attempted body switch charade perpetrated by those vile Hamas monsters. Our people values children. We love life. The collective Jewish heart aches for these children and their family. We prayed and hoped that they would return alive and well. They became symbols of Jewish consciousness.

In this week’s Parsha we read about the instructions to create an Ark, a Kaporet (cover), and the Keruvim (cherubs).

The greatest commentators, Rashi and Ramban (Nachmanides) differ in their understanding of the roles and purpose of these important elements of the Sanctuary. Ramban argues that they are three parts of the same entity. Collectively they represent Divine Communication to the people of Israel. The ark held the Tablets of the Covenant, and the original Torah scroll, while the Kaporet/Keruvim were the channel through which G-d communicated to Moses throughout the forty years in the Sinai.

Rashi, on the other hand, maintains that the Ark served as the home Divine Communication (Torah), while the Kaporet/Keruvim serve as a Symbol of the Divine Love for the Jewish people. He emphasizes the fact that the Keruvim had childlike faces symbolizing the love a father has for his small child.

(Another commentator, Rabbi Bechaya, puts a different spin on the same idea. He highlights the fact that the two Keruvim looked like a male and a female, symbolizing the love between Hashem and the Jewish people. When the people would come for the pilgrimage festivals to Jerusalem, the priests would pull back the curtain of the Holy of Holies so that the people could see the two Keruvim locked in a loving embrace.)

The Rebbe points out that according to Rashi this explains why the Keruvim were above the Ark. The connection between Hashem and the people of Israel is even more powerful than the connection between Hashem and the Torah. The love of a father towards a small child, even when he does not behave according to “expectation” is incalculable.

May each of us feel that love in the most potent manner and reflect it back to Hashem with great devotion.

Shabbat Shalom
Rabbi Mendel Rivkin

Yesterday a young man in his 20s who immigrated from Ukraine to Israel had a Bris. When asked what Jewish name he wants to take, he replied, Kfir Ariel, named for the two little Bibas boys. The lions sleep tonight… but a roaring lion has been awakened. The heart wrenching Bibas story has moved people in a powerful way. Join a mighty force for good by going to https://onemitzvah.org/bibas and let the world hear the lion roar.

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This week, Adi, one of the two Israelis that was injured in the Bourbon St. terror attack, returned to Israel to continue his rehab at “home.” At a farewell gathering, his father Haggai was overheard commenting to the Israeli medic that was to accompany them home, “When we have time on the flight, I will tell you what a “Kehillah” is. We are very proud of our “Kehillah” – the New Orleans Jewish community for going above and beyond to embrace these two young men and their families during their challenging time in our city.

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Speaking of proud, tonight Chabad at Tulane is hosting 1,800 Jewish students for Shabbat dinner. 1,800 Jewish young people proudly experiencing their Jewish identity. Hundreds of boys putting on Tefillin before sunset. Hundreds of girls lighting Shabbat candles. 1,800 voices declaring Am Yisrael Chai and Shabbat Shalom. To support the event: http://tulanechabad.org/4293008.

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If you heard that a group of people with Tiki torches were marching in Mississippi, you would probably assume that it was a white supremacist rally or something like that. In fact, this past Sunday, a group of Jews marched in Gulfport with torches honoring the dedication of a new Torah scroll, a first for the Gulf coast Jewish community. A very proud moment indeed. Mazel Tov to Rabbi Akiva and Hannah Hall and the entire Congregation Beth Israel community for the special occasion.

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Yesterday, 22 Shevat, was the Yahrtzeit of Rebbetzin Chaya Mushka Schneerson, the Rebbe’s wife, who passed in 1988. While she had no children of her own, she has the unique status of being a Jewish woman whose name is carried by tens of thousands. Since 1988, nearly every Chabad family, and many who were influenced by the Rebbe, have named a daughter after this special woman. I am privileged to have a daughter and a granddaughter who carry that august name. This was something for which the Rebbe expressed much appreciation.

In conjunction with her Yahrtzeit, the International Chabad Shluchos annual gathering is taking place this weekend in New York. Thousands of women, who occupy leadership positions in every state and country around the world, gather to inspire each other and go back to their communities stronger and more committed than ever to push our world over the threshold of Redemption very soon.

Shabbat Shalom
Rabbi Mendel Rivkin

New Orleans recently hosted the Super Bowl. In the months and even years leading up to the big day, significant resources and manpower were invested to ensure that the event itself would go well, and the city would be presented in the best possible manner. Indeed, it appears that the effort paid off. Rave reviews from the participants and organizations involved indicate that it was a huge success. Now what?

The people of Israel left Egypt, crossed the Red Sea and counted 7 weeks in preparation for the event of seismic proportions, Revelation at Sinai. By all accounts the preparation was well worth it. Amid an unprecedented display of sound and light, G-d gave us the Torah, we embraced our role and expressed our devotion to Hashem, and the world received a manual for purposeful living. Now what?

We spend four weeks each year preparing for the High Holidays. There is the Teshuva. Rabbis prepare their inspiring sermons. Congregations prepare for additional participants. Large scale events are planned and carried out throughout the month of holidays. Rosh Hashanah, Yom Kippur, Sukkot, Simchat Torah are a smashing success. The Judaism quotient is off the charts. Now what?

A renowned speaker is coming to town. A venue is arranged, and hundreds sign up to hear the message that this speaker conveys. The speaker does not disappoint. The crowd is uplifted and inspired. They walk away feeling energized and transformed by the powerful ideas put forth by the speaker. Now what?

One of life’s challenges is learning how to carry momentum forward following a watershed moment into regular daily life. How do we prevent the gains made by New Orleans in preparation for the Super Bowl from sliding back into the “same old” to which we are accustomed? How do we prevent the “high” of Revelation at Sinai from slipping down the rabbit hole into a Golden Calf? How do we prevent our potent feeling of Jewish identity from crashing after soaring aloft during the High Holidays? How do we prevent the transformative message conveyed by the speaker from becoming a mere memory that has no bearing on our ongoing reality?

If you know the answer, please let me know!

In meantime I will offer a Torah based solution that I still struggle to implement in my personal life.  

The solution is concrete action. The feelings are wonderful. If we want them to have staying power, then we need immediate practical application. We must identify real measures that we can implement right away, which will carry the momentum forward and allow us to grow and develop further. This is one of the reasons why Mitzvot are so central to Judaism. They serve to ground all the lofty ideals inspired by the Torah and our faith in G-d and integrate them into everyday life.

Doing this requires energy and motivation. But if we want the wonderful sensation that we felt at the zenith of our experience to not go to waste, buckle up and start grinding away.

Shabbat Shalom
Rabbi Mendel Rivkin

If you walked into any Chabad high school and observed the students in the study of Chassidus, you would hear the employment of a lexicon that is nearly unknown to those unfamiliar with this genre of Torah study. Students might be discussing subjects such as the loftiest realms of the spiritual cosmos with the ease of a tourist who is describing a recent destination that they visited. These young men and women are as comfortable with the doctrine of Tzimtzum (an abstract Kabbalistic concept that explains how a finite world comes from an Infinite Divine Energy) as they are talking about the weather or current events. Students of Chassidus are elbow deep in the type of character analysis and refinement that would otherwise be reserved for professionals in that field. When they read a Torah or Talmud narrative, they are as likely to relate to it on the esoteric level as they would on the level of the straightforward.  

How did this happen? How were concepts that were reserved for the select few over thousands of years made available to all who seek them? How did a mindset that took millennia to develop within the greatest Tzadikim, become the natural perspective of teenagers?

This is the story of Yud Shevat – the 10^th of Shevat, a day that marks a key turning point in open access Judaism. On Shabbat morning, the 10^th of Shevat, 1950 the Previous Lubavitcher Rebbe passed away at the age of 69. That Friday he released an essay based on a talk that he had given years earlier, which he reworked for publication in honor of his grandmother’s yahrtzeit (the 10^th of Shevat).

In the essay he employs an analogy of a king who is embroiled in a war. In the interest of victory, the king expends all resources necessary. He is even willing to tap into the greatest treasures that were kept hidden for generations in the storehouses of the Kingdom.

The Previous Rebbe explains that this is a reference to the battle against exile/evil. Hashem created a world that appears to be at a disconnect with its creator, with the intent that it would be transformed through human effort into a “dwelling for the Divine.” As the war becomes more intense, greater resources are needed to ensure victory. In the past 300 hundred years, the Torah’s deepest secrets, the precious gems of the Divine storehouse, have been made increasingly more accessible. This effort began with the Baal Shem Tov. It was taken to new heights with the founding of the Chabad movement. Rabbi Shneur Zalman, the Alter Rebbe, used accessible language of human intelligence to present these lofty ideas. In the 1940s these teachings started to get translated into additional languages, such as English. The Rebbe made this effort the mandate of his leadership, making the deepest concepts of Torah accessible to the greatest extent. To this end he was willing to use any method and means available that would advance the cause. He established centers around the world. He embraced the use of technology. He encouraged innovation and initiative on the part of his Chassidim to discover new methods and new frontiers.

Today a person can access these precious treasures anywhere and anytime. They are available in print form, digital form, videos, podcasts, live streams, posts, tweets, and tiktok reels. Hashem has empowered us. We are ready for victory. Let’s roll!

Shabbat Shalom
Rabbi Mendel Rivkin

Don’t be shocked, but I am about to write something complimentary about a New Orleans utility company. This past Sunday, Entergy performed some preventive maintenance in the neighborhood around Tulane University. Hopefully this will help avoid outages to the extent that we have experienced them in recent years. It’s great that Entergy is being proactive, but why does this belong in a Rabbi’s weekly email message? For that I must give you some background.

This maintenance that they performed required Entergy to cut the power to the entire area in which they were operating. Knowing that this was going to be the case, Entergy made phone contact with the occupants of each facility that would be affected by the scheduled outage. A fellow named Barry called and informed me about the outage which was planned for a Thursday. A few minutes later he called back and said that they needed to change the time, and they were looking at Saturday. I explained to him that Saturday would be difficult for us since that is the day we have our Sabbath services, which would be very difficult to hold in the dark. He asked if we had a generator, which we don’t. I explained that we could not even use flashlights and candles because of Shabbat. Barry said that he would suggest to the powers-that-be to move the outage to Sunday. He said that he was not the decision maker and most of those making the decision were keen on Sunday, but he would go to bat for us. The next day he confirmed that he was successful in convincing them to move it to Sunday, which in fact happened this past Sunday. We were able to move our Sunday morning Minyan to a smaller room with more daylight, something we would not have been able to do on Shabbat.

I reflected on the lives that my grandparents lived in the Soviet Union, where Jews had to hide their Shabbat observance or put themselves at risk. How many Jews had to walk to school or work on Saturday, hoping that they could get away with not having to use a pencil or violate Shabbat in some other form? Here we are living in a society where a major utility company is sensitive to the Shabbat observances of a small group of people.

In the 1990s the Rebbe often highlighted the shift in the world to a place where Jewish observance was not only no longer persecuted, but rather it was supported by the societies and governments in which Jewish people lived. The Rebbe pointed to various prophecies that spoke of the days of Redemption as a time when the prominent people of the nations will facilitate the Torah observance of the Jewish people.

We are living in unique times. Jewish people are experiencing the agony and the ecstasy. The agony of the trouble in Israel and the increase in antisemitism; but we also have the ecstasy of so much freedom and support from our society for living proudly as Jews. May we experience the complete redemption very soon through the coming of Mashiach.

Shabbat Shalom
Rabbi Mendel Rivkin

As we emerge out of this week’s mega-snow event, I would like to share a few tips on “staying warm.”

A chassid once witnessed a Russian soldier being flogged. He inquired as to the reason and was told that the unfortunate fellow had frozen in place one cold night while on sentry duty. The chassid inquired further, “how was the soldier to have avoided that in sub-freezing temperatures?” The reply, “the oath of allegiance to Czar should have been sufficient to keep him warm in the coldest of situations.”

The chassid, recalling the Baal Shem Tov’s instruction to learn a lesson from every encounter, mused that we too have taken an oath of allegiance to our King of Kings. At Mt. Sinai we declared, “Naaseh V’nishma – we will obey and understand.” This should be sufficient to “keep us warm” even when we are feeling spiritually frigid.

Hayom Yom shares this Chassidic axiom. “Coldness and heresy are separated by so slender a barrier! It is said, "For the Eternal your G‑d is a consuming fire." G‑dliness is a flame of fire. Learning Torah and prayer must be with a blazing heart, that "all my bones may utter" the words of G‑d in Torah and prayer.”

This concept is illustrated via a deeper insight into the first of the ten plagues, about which we read in this week’s Torah portion. The plagues were not only meant to punish the Egyptians, but also to rehabilitate the people of Israel. The first plague was the water being transformed into blood. Step one in spiritual rehabilitation is taking the coldness (represented by water), the apathy to that which is holy and G-dly; and infusing it with warmth (represented by blood), a passion for Hashem and His Torah.

This week our community mourns the passing of Raquel Hakim. She was an elegant woman who was the epitome of humble kindness. She always sought to see where she could be helpful, in an understated way. She constantly tried to distance herself from controversy and dissent. She was a pursuer of peace and a good friend to many.

I met Raquel, and her husband Saul, in 1992 as a Rabbinic intern traveling through Monroe, Louisiana. We remained connected and over the years they attended the Chanukah @ Riverwalk event. After Hurricane Katrina, our community celebrated Rosh Hashanah “in exile” at the Atrium Hotel in Monroe, hosted by the greater Hakim family. Following that, Saul and Raquel began coming to New Orleans more frequently, for holidays and other occasions. Our families became very close. Eventually they moved to New Orleans and lived across the street from Chabad in Metairie. Living close to the Synagogue gave Raquel the ability to whole-heartedly embrace her Jewish observance and become a part of the community.

She loved the children of the community. She volunteered for several years to ride the Chanukah Parade Party Bus as a chaperone, and supplied the snacks so the kids could enjoy themselves. When our son Shneur was born, three years ago, Saul and Raquel, carried him into the bris ceremony.

The pure soul of Rachel Feiga bas Avraham returned to its Maker just short of her 76^th birthday, peacefully at home, following an illness of a few months. She will be dearly missed by her husband Saul, her family, her friends, and her community. Shiva will be held at their home. Please reach out for location and visitation times.

May Hashem comfort those mourning her passing among the mourners of Zion and Jerusalem.

Shabbat Shalom
Rabbi Mendel Rivkin

Fifty years ago, a friendship developed between Rabbi Jeffrey Bienenfeld, the Rabbi of Beth Israel in New Orleans, and Rabbi Moshe Kotlarsky, the advance scout for the Rebbe in setting up new Chabad outposts. Rabbi Kotlarsky visited New Orleans and met Rabbi Bienenfeld, and he subsequently invited him to New York to attend a Farbrengen (gathering) with the Rebbe in January of 1975. The occasion was 25 years of the Rebbe’s leadership.

Over the course of the evening, the Rebbe shared his teachings interspersed with lively singing. During the singing streams of dignitaries, representing communities around the world, came to convey congratulatory wishes to the Rebbe on this occasion.

Rabbi Bienenfeld approached the Rebbe and was introduced. He shook the Rebbe’s hand and declared, “I bring you Shalom from all of the Jews in New Orleans.” The Rebbe thanked him, and continued, “G-d Al-mighty should bless you to make New Orleans a Jewish city.” Rabbi Bienenfeld said L’chaim and returned to his seat.

In late summer of 1975, Rabbi Kotlarsky’s efforts to establish a Chabad presence in New Orleans were bearing fruit. My parents, Rabbi Zelig and Bluma Rivkin, expressed an interest in establishing a Chabad outpost. The Rebbe’s office told them about New Orleans and shortly afterwards they committed to move to New Orleans, which they did in November of 1975.

Rabbi Bienenfeld, with the mandate from the Rebbe to make New Orleans a Jewish city, embraced my parents and their goal of establishing Chabad. Several of his congregants were the first supporters of the Chabad House that was opened near Tulane University in February of 1976. In 1988, Chabad of Louisiana marked its “Bar Mitzvah” year in New Orleans with a Gala Dinner. Rabbi Bienenfeld, who had since moved away from New Orleans, was asked to come back and be the guest speaker. He spoke about meeting the Rebbe at that Farbrengen and how he had come to embrace the message of Chabad.

I think it is fair to say that over 50 years New Orleans has become a much stronger Jewish community. I believe it is fair to say that Chabad has played a central role in making that happen. It all began with a 45 second exchange between the Rebbe and Rabbi Bienenfeld.

We are continuing to coordinate with the Jewish Federation to help the Jewish wounded in the French Quarter terror attack. If you would like to contribute, you can do so at www.chabadneworleans.com/donate (Chabad) or www.jewishnola.com (Federation) and specify that this contribution is to be designated for this purpose (Jewish wounded).

To help our brothers and sisters in California who are victims of the wildfires, please go to ChabadPalisades.com/firerelief or www.chabadpasadena.com/firerelief. These two centers are on the front lines of the two major fires.

Shabbat Shalom
Rabbi Mendel Rivkin

The Talmud asks, “If our Tefillin contain the Shema, praising the One G-d, what do G-d’s proverbial Tefillin contain? The Talmud’s reply (a verse from Samuel), “Mi K’amcha, K’Yisrael” Who is like Your people, O Israel?”

What we have seen from our Jewish community in the past week here in New Orleans confirms the Talmud’s statement with an exclamation point. Following the terror attack on New Year’s morning, we learned that the were several Jewish people among the wounded, including two Israelis. Within a few hours, our Chabad team was on site at the hospitals to assist. We have partnered with the Jewish Federation to ensure that our brothers and sisters are being cared for. Apartments have been set up for the families that came from Israel and stay with their wounded loved ones. Food is brought to the hospital several times a day. Streams of people from the Jewish community visit the patients and their families. Visitation rotation has been set up and the support has been amazing.

From around the community, people are reaching out to see what they can do to help. Some have offered housing, others cooking, others friendship, others medical expertise and referrals, and many are looking to contribute financially to the support effort. People are emotionally invested and are constantly inquiring as to the welfare of our injured brothers and sisters.

As mentioned, we have been coordinating with the Jewish Federation to optimize the help that is being given to our brothers and sisters in their time of need. If you would like to contribute to this effort, you can do so at www.chabadneworleans.com/donate (Chabad) or www.jewishnola.com (Federation) and specify that this contribution is to be designated for this purpose (Jewish wounded).

Speaking of the Talmud, what exactly is the Talmud?

This question makes people freeze. Your friend or coworker asks about the Talmud, and you’re left searching for words. You know it’s a big part of Judaism. Talmud study is practically the definition of Jewish learning. But who wrote it, what did they write, and why?

In 1240, King Louis IX put the Talmud on trial in Paris, ordered France’s rabbis to defend it against an antisemitic provocateur, and burned thousands of volumes. Antisemites still misconstrue the Talmud today. When people ask about it, what will you say?

In 2011, South Korea’s ambassador went on Israeli TV with a book named “Talmud.” “Every Korean family has at least one copy,” he said. “Mothers want to know how so many Jews became geniuses.” It turns out that an adaptation of the  Talmud has gone through seventy printings in Japan and was subsequently made popular in Korea.

They’re fascinated. What about us? The Talmud is a huge part of our heritage—and it’s not just reserved for scholars. Does it contain the secret to Jewish success? Let’s learn.

I’m delighted to be leading a new course from JLI called Decoding the Talmud. It’s the crash course in Talmud for every thinking Jew.

Decoding the Talmud: Inside the Story, Substance, and Significance of the Book that Defines Judaism. You’ll get an insider’s view of what the Talmud really is, what purpose it serves, and why it matters, and you’ll taste Talmud study for yourself. The next time you get asked about the Talmud, you’ll have the knowledge for a confident, smart conversation on this truly extraordinary book.

For more information go to www.chabadneworleans.com/jli. Our six-part course begins on Wednesday, January 29.

The Metairie course option runs on Tuesdays. More information at www.jewishlouisiana.com/jli.

I hope you will join us. Try the first class with no commitment.

Shabbat Shalom
Rabbi Mendel Rivkin

PS: Donate blood this Monday, January 13th at Chabad of Metairie, to help those injured in the Bourbon Street attack. This blood drive is being dedicated to the two Israeli patients from the attack, and a credit will go towards their medical care for every person who donates blood. To sign up: www.tbcdonors.org/donor/schedules/drive_schedule/54111

Our community is reeling from the terror attack in the early hours of New Year’s Day. You may be aware that there are several Jews among the wounded, including some from Israel. From the moment we were made aware of this, representatives of Chabad have been actively involved in caring and advocating for them, and now in assisting the families who have since arrived to be with their wounded loved ones. We have been coordinating with the Jewish Federation to optimize the help that is being given to our brothers and sisters in their time of need. If you would like to contribute to this effort, you can do so at www.chabadneworleans.com/donate (Chabad) or www.jewishnola.com (Federation) and specify that this contribution is to be designated for this purpose (Jewish wounded).

Many of us have seen the profile of the perpetrator. He seems like a guy you would pass in the street and think that he was a “regular dude.” You would have even used him as a realtor or consultant. He was a military veteran. How does one transition from being a regular everyday kind of guy to an enraged maniac who sought to wreak carnage upon our city and society in the name of his convoluted ideology?

I am sure that psychologists and social scientists will have plenty of opportunities to analyze this question and suggest explanations. However, I would like to take this in another direction. If one can go from “ordinary” to “extraordinary” on the side of evil, it is certainly possible to go from “ordinary” to “extraordinary” on the side of goodness.

We have all met people that would otherwise be regarded as ordinary, who have accomplished extraordinary things. With the proper intentionality and effort, we can make a major difference in the world that we inhabit. It begins with becoming filled with love (instead of rage) and then orienting ourselves in the direction of making a difference. Then we identify the area in which we can begin implementing. Then comes meticulous planning, hard work, and relentless pursuit of your goal. Before you know it, you have become a powerful force for goodness and G-dliness.

It matters little whether the world recognizes your achievements, or if it gets widespread media coverage or thousands of likes on social media. Hashem knows what you have done and those whose lives you have impacted, feel the difference as well.

Let’s get out there and start accomplishing extraordinary things. We will fill this world with the light of goodness and kindness, the light of Hashem. You can make a difference!

Shabbat Shalom
Rabbi Mendel Rivkin

If my memory serves me right, when someone was challenged to a duel, the choice of the dueling weapon was determined by the challenged party. What happens when the rules are not honored? One has no choice but to fight by any means necessary to survive.

We have always recognized two forms of conflict, ideological and physical. Indeed, our forefather Isaac declared, “the voice is the voice of Jacob, while the hands are the hands of Esau.” As descendants of Jacob, our weapon of choice has always been our voice. We will happily debate with anyone who wishes to discuss something intellectually, emotionally, philosophically, or spiritually. We prefer using ideas rather than instruments of war.

For many years the Greek (Hellenists) fought with the Jewish people in the arena of ideas. We were challenged to the duel, and this was our weapon of choice. At some point, they decided to break the rules and switch to a fight with “hands.” As unbalanced as it was, what with their tens of thousands of trained warriors, advanced weaponry, war elephants and more, with G-d’s help, the Maccabees experienced a miraculous victory of the few over the many and the weak over the mighty. What followed was the miracle of the oil that lasted eight days.

Yet when it came time to commemorate the miracles of Chanukah, our sages opted to focus on our weapon of choice, light. Our Chanukah observance focuses primarily on the miracle of the oil – the light. Certainly, we reference the miraculous victory in our passages of praise and thanksgiving. But the Mitzvah of Chanukah is all about light.

We fight if we have to, but that is not who we are. Today again, we have been challenged and forced to go against our weapon of choice, to fight for our survival. Jacob has been coerced to take up the hands of Esau. We long for the day when “the swords will be transformed into plowshares and spears into pruning hooks.”

Even as we are forced to fight, what we celebrate are victories of the spirit. We celebrate the light.

Shabbat Shalom and Happy Chanukah!
Rabbi Mendel Rivkin

Drill Baby, Drill. Nah, I am not getting involved in the energy/environmental debate in this article. I refer to a different kind of oil, those pure drops that are squeezed from an olive. The Torah is filled with references to Olive Oil and its prominence in Jewish life. We have an entire holiday dedicated to the miracle of the small jug of Olive Oil that burned for eight days.

Yet, there is also another role that Olive Oil plays in Judaism. It is one of the metaphors for Torah itself. In fact, of all the food metaphors for Torah, including water, bread, and wine, oil is a metaphor for the deepest secrets of the Torah, represented by Kabbala and Chassidus. As today, the 19 of Kislev, is the New Year of Chassidus (more on that www.chabadneworleans.com/19kislev), and Chanukah is just around the corner, I figured we can explore why oil is so unique.

Oil has two qualities that give us lessons in Jewish life. On one hand, oil doesn’t really mix with any other liquid. Inevitably it floats to the top and separates out. On the other hand, whenever oil is inserted into another substance, within a short time it manages to impact it entirely. Put a little oil into a dish of food and it becomes oily all over. So, while it doesn’t assimilate, it still impacts everything with which it comes into contact.

What the Hellenists sought to achieve leading up to the Chanukah story, was Jewish assimilation. You can keep your culture to the extent that it fits in with the “melting pot” of Greek society. The Maccabees examined their deepest Jewish identity and realized that they were like oil. No matter how much you attempt to force it to assimilate, inevitably it floats to the top and separates out.

In the last few hundred years, Jews have faced similar challenges. The calls for assimilation have come from within and without. From where do we draw the strength to remain true to our “oil-like” identities? This was one of the goals of the Chassidic movement.

To take it a step further. With the power of these deep teachings, one can not only successfully counter the movement towards assimilation, but these teachings are like oil in food. With time, they impact everything they touch. Every aspect of Torah and Jewish life has been positively influenced by the teachings of Chassidus. Chassidus has infused Jewish life with an elevated sense of joy, warmth, and vitality, along with profound, yet pragmatic insights into G-dly living.

Psalms states: “This is the day which the L-rd has made; let us be glad and rejoice on it.” Join us this evening as we celebrate this special day and its message. Register at www.chabadneworleans.com/key.

Shabbat Shalom and good Yom Tov!
Rabbi Mendel Rivkin

There is something you may not know about me. I am the least talented of the Rivkin brothers. My three younger brothers are far more accomplished and talented than I am. I am very proud of their achievements and happy to announce that we will be showcasing two of them at an event here in New Orleans next weekend.

Next Friday night, at a Shabbat Dinner being held at Chabad of Louisiana we will be featuring talks by two of my brothers.

Rabbi Eli Rivkin is the director of Chabad of Northridge, CA. The Shabbat dinner coincides with the 19^th of Kislev, a day known as the Rosh Hashanah of Chassidus. His topic will be “Chassidus is Key” – What the teachings of Chassidus bring to the Jewish table. Eli is an engaging speaker who, in the spirit of our family, often employs the art of storytelling in his teaching.

Rabbi Yochanan Rivkin, of Tulane Chabad Grads and Anshe Sfard fame, is the author of the upcoming JLI Winter 2025 course entitled, Decoding the Talmud. This course will be taught in hundreds of Chabad Centers around the world including regionally in New Orleans, Metairie, and Baton Rouge.

As an exclusive scoop for the attendees of next week’s Shabbat dinner, Yochanan will offer a sneak preview of the upcoming course. In a unique twist, he incorporated Chassidic insights and angles into each of the six lessons of Decoding the Talmud. We will have a chance to explore the relationship between these two aspects of Torah, the exoteric and the esoteric, as they converge to present a splendid picture of Divine Wisdom.

To join and benefit from the talents of these two teachers of Judaism, please go to www.chabadneworleans.com/key.

Malkie and I are extremely grateful to all of those who attended the Upshernish (haircutting ceremony) of our son Shneur last night. We appreciate the outpouring of good wishes to our son and our family. We look forward to reciprocating those good wishes at other special occasions in our community.

Shabbat Shalom
Rabbi Mendel Rivkin